The historic district's carrugi, or cobblestone alleyways, are the place to go for shopping in Genoa. Peek into the old-school workshops where you can see artisans craft leather shoes and bags, gold jewelry and hand-tailored clothing. Look for a mezzaro genovese, a decorative tapestry based on the ornate shawls that came into Genoa from India during 18th-century trade. Playful cat statues are also a distinctive Ligurian trinket — you can find them here and in nearby Cinque Terre.

Genoa offers a diverse shopping experience that beautifully blends its rich history with modern trends. The city’s **historic center** is a fantastic starting point for shoppers, where narrow, winding streets are lined with an array of boutiques, artisan shops, and high-end fashion stores. Strolling through the **Via Garibaldi**, a UNESCO World Heritage site, you can discover elegant shops offering luxury brands, unique clothing, and accessories that reflect the latest Italian fashion.

For those looking to experience local culture, the **Mercato Orientale** is a must-visit. This bustling market is a feast for the senses, featuring stalls filled with fresh produce, local cheeses, meats, and seafood. It’s the perfect place to sample traditional Ligurian products such as **pesto**, **focaccia**, and **farinata**. You can also find artisanal goods, making it an ideal spot to pick up gourmet souvenirs to take home.

Genoa is also renowned for its craftsmanship, particularly in textiles and ceramics. Look for shops selling **coral jewelry**, a traditional Genoese craft, along with handmade leather goods and ceramics that showcase local artistry. These unique items make for perfect gifts or keepsakes that capture the essence of the city.

For a more contemporary shopping experience, head to the **Via XX Settembre**, where you’ll find a mix of international brands and popular Italian labels. This vibrant shopping street is the heart of Genoa’s retail scene and is perfect for those looking to indulge in some retail therapy. After a day of exploring and shopping, relax at one of the city's charming cafes, enjoying a coffee or gelato while soaking in the lively atmosphere. Shopping in Genoa is not just about acquiring goods; it’s an opportunity to engage with the city’s culture and vibrant community.